Are You Using Pinterest?

Mar 8, 2012 by cynterps

With more than 12 million unique visitors and 11 million total visits per week, Pinterest is now the fastest growing social media network.  In fact, it is the fastest growing website in history – including Facebook.   It drives more referral traffic to retailers than YouTube, Google+, and LinkedIn combined and has already accrued over 1 million likes on Facebook.

What is Pinterest?  Pinterest is an online pinboard.  It lets you organize and share images/links that you find on the Web or images that you upload from your computer.  These images are “pinned” to boards you name (e.g., Things to do With Kids, Cool Products for The Home, Vacation Hotspots, etc.)  and are organized under one of the 32 general Pinterest categories.  Pins can include captions like “great event for kids.”  Once you’ve “pinned” an item to you board, it can be repinned by other Pinterest users. 

Who is Using Pinterest?

In the U.S., women make up the majority of Pinterest users – 68.2%.  Nearly half of Pinterest users are 25-44 and one half have kids; 28.1% of Pinterest users earn more than $100,000/year.

Interested in learning how to increase business by incorporating Pinterest into your social media strategy?  Email or call 866.235.1214.