Anyone can create an inexpensive website or launch a social media campaign. That doesn’t mean they are effective marketing tools. How do you know your website will be seen or will garner more than a passing glance? Will people “like” you, “share” your information with friends or tweet about you? Will your website or social media activities drive visitors to your place of business, translate into sales, result in contributions to your organization, or encourage participants at your event?
Yes, your website should be visually appealing. It should also be easy to navigate and written to attract prospects via effective search engine optimization techniques. It should provide you with ways to measure its effectiveness and should be flexible enough to allow you to make changes as you respond to changes in your business environment.
Your social media campaign should begin with clear goals and a carefully planned strategy. Your Facebook page and Twitter account should be updated and monitored frequently to create excitement and respond to customer needs. Social media should be integrated into your website and should use a “voice” or tone consistent with the brand image you are trying to create.
With two decades of experience in marketing communications, Cynthia is extremely customer focused and knows how to write effective content. She will work with you to fully understand your organization, your objectives, and most importantly, your customers. Content will be written to help deliver the results you desire.
Hire Sandalfoot Communications to provide effective, quality content! Email firstname.lastname@example.org or call 866.235.1214.